Moonee Valley Voices
Welcome to Moonee Valley Voices, the unique show where we not only celebrate the stories of Moonee Valley’s top business owners and community leaders but also provide a new platform for our community to be heard as the presence of local media continues to diminish.
In each episode, we chat with local business owners and community leaders about what drove them to start their businesses or get involved in local sports, their thoughts on the local area, and tips for fellow business owners.
Tune in every week as we explore the ups and downs of business in Moonee Valley, talk to our guests about their journeys, and celebrate the business community in our backyard
Whether you’re a local resident, business owner, or simply curious about the stories behind the businesses, Moonee Valley Voices is more than just a source of inspiration and connection. It's a treasure trove of tips and insights from our esteemed guests, making it a valuable resource for all.
Are you a local business person or a local doing great things? Your story matters to us. We’d love to hear from you today!
Contact: matt@contenthype.com.au
Moonee Valley Voices
Branding Beyond the Logo with Rosie Lo Grasso of ideapro
In this episode of Moonee Valley Voices, we sit down with lifelong Moonee Valley local and Marketing & Brand Strategist Rosie Lo Grasso from ideapro.
Rosie shares her journey from running her own fashion label and navigating corporate marketing, to co-founding ideapro with her husband Anthony – a business built on the belief that branding goes far deeper than just a logo.
We talk about:
- Rosie’s path through retail, fashion, and corporate marketing before joining Anthony in ideapro
- The lessons she learned from her first business (including a hard truth about deposits)
- Why branding is more than colours and logos – and how consistency, customer understanding, and clarity set great businesses apart
- How ideapro helps local businesses in Moonee Valley and beyond to uncover their unique identity and connect with their ideal customers
- Rosie’s love for the Moonee Valley community, from school runs and local sport to favourite spots like Mister Hoffman, Perry’s, Little Sister, Tookaiya, and Classe 90
Rosie also shines a light on some local businesses she’s proud to have supported, including Thriving Wealth and Bridesmaids Dressing Room, (check out our episodes with John and Aneta) showing how strong branding and implementation can transform a business.
This episode is packed with practical branding insights and local flavour – perfect for business owners who want to build a brand that truly resonates.